Your Brand Voice: The Secret to Authentic Connection with Your Audiences with Ashleigh Harvey: Podcast Ep. 416

Your Brand Voice: The Secret to Authentic Connection with Your Audiences with Ashleigh Harvey: Podcast Ep. 416

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As an entrepreneur or professional, you know the power of having a clear and compelling brand voice that resonates with your audience.

You want your message to attract the right clients, opportunities, and partners – but knowing how to express your authentic self can feel like a challenge.

Many women struggle with feeling like they need to fit a mold: too professional, not bold enough, or maybe even too much.

The fear of sounding “wrong” or “inauthentic” holds many of us back from fully stepping into our voice, whether we’re delivering a talk, crafting website copy, or writing emails.

In this episode, I talk with Ashleigh Harvey, a copywriting and brand messaging expert (and Thought Leader Academy grad), about how you can confidently find and express your authentic brand voice to connect deeply with your audience.

Ashleigh shares practical strategies for honing your message, so you’ll attract the right people for you.

We talk about:

  • The common challenges women face when trying to find their brand voice
  • How Ashleigh and I describe our own brand voices (I was surprised to figure out what my brand voice is!)
  • Why authenticity is more important than ever in the age of AI-driven content
  • The power of having a consistent practice for developing your brand voice
  • Practical tips for writing copy that connects, persuades, and inspires action

 

Plus, Ashleigh and I announce an exciting joint retreat we’re hosting in London next summer! Over 4 days (June 29-July 2, 2025), you’ll have the opportunity to immerse yourself in developing your brand voice and story, all while experiencing the rich performing arts culture and women’s history in an incredible city. Learn more at https://www.speakingyourbrand.com/london/.

About My Guest: Ashleigh Harvey runs The Story Team, her persuasion copywriting business. Her mission is to empower female entrepreneurs to embrace their authentic voice and weave it into their business, creating consistent branding and copy that converts. She works with female entrepreneurs from South Africa to New Zealand, from India to South Korea, from the UK to the USA, helping them with badass brand voice and copy tips. She is an unapologetic vegan who started her business from her car while working as a care worker. She swears too much, is far too loud, is working more and more on not caring too much about what other people think, and she wants to tell her story so that it may help other women to find their power.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it’s through women’s stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/416/ 

Ashleigh’s website: https://www.thestoryteam.org/ 

Apply for our London Retreat in Summer 2025: https://www.speakingyourbrand.com/london/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

Related Podcast Episodes:

416-SYB-Ashleigh-Harvey.mp3: Audio automatically transcribed by Sonix

416-SYB-Ashleigh-Harvey.mp3: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.

Carol Cox:
Learn how to uncover your authentic brand voice to attract the perfect people and opportunities for you. With my guest, Ashleigh Harvey on this episode of the Speaking Your Brand podcast.

Carol Cox:
More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. With my background as a TV political analyst, entrepreneur, and speaker, I interview and coach purpose driven women to shape their brands, grow their companies, and become recognized as influencers in their field. This is speaking your brand, your place to learn how to persuasively communicate your message to your audience.

Carol Cox:
Hi there and welcome to the Speaking Your Brand podcast. I'm your host, Carol Cox. Today is a very, very special episode. You're going to want to listen to the entire thing, because I have a huge announcement to make that happens to correspond with the guest that I have on the podcast today. Before we get to the announcement, we're going to dive deep into your understanding your brand voice, why it matters, why authenticity in the messaging that you're putting out to your audience makes such a huge difference, especially in this day and age of more and more AI driven content. We're going to talk about how you can be more authentic with your messaging, how you can make sure that your audiences, whether they're prospective clients, current clients, audience you're speaking to, whether it's on social media, in person, or even in writing in books that you do, how they make sure that they understand who you are, what you do, and how you can help them. My guest today is Ashleigh Harvey, who is a copywriting persuasion extraordinaire. She is also a graduate of our Thought Leader Academy, and she was last on this podcast way back in July of 2021, in episode 234. For? Definitely take a listen to that one after you listen today. Ashleigh, welcome back to the podcast.

Ashleigh Harvey:
Thank you for having me. I'm so thrilled to be here.

Carol Cox:
I am too. You live in well, you live in England, originally from South Africa. Right now you are touring around the UK. Can you tell us a bit why you're touring around in the UK and what exactly you're doing there?

Ashleigh Harvey:
Yes I am. I am a performer, I work in the theatre and I am in the UK touring production of Come From Away, and we've been touring since January this year and we will finish touring in January next year. And I'm currently in Norwich in one of the theatre dressing rooms. Yeah, and it's just been a total blast. I've, I've just loved my time on the show. So yeah, that's that's what I'm doing right now.

Carol Cox:
And you moved to London from South Africa. This was before the pandemic, correct?

Ashleigh Harvey:
Yeah. Well, like nine months before the pandemic. Yeah.

Carol Cox:
And then how did you get started in doing copywriting? I know we're going to talk about why copywriting is really a misnomer for the type of work that Ashley does, but just for shorthand right now, how did you get into copywriting and brand messaging?

Ashleigh Harvey:
I had been writing for businesses since about 2011, and I'd done I'd done press releases and I'd done video writing for in-house videos. And I came over to the UK and I had a couple of auditions, and I had some work here. And then Covid hits within about nine months of me being here, and I had to find a way to make money. So I started actually working as a care worker. I trained up as a care worker, and I started working as a care worker in London, in and around London, in private care. And at the same time, I started my business from the back of my car, in between care shifts. And I really got to to, you know, the root ideas of copywriting and what it is and the foundations of it and the techniques and I, I very slowly built the business over about nine months, and then I was able to go full time with it, which was just incredible. And so now I work with clients all over the world, and I, I write for business owners and entrepreneurs mainly, and it's been amazing. It's just been one of the greatest, I think one of the greatest gifts the pandemic could have given me, as I think it did for a lot of people.

Carol Cox:
Absolutely. And as I mentioned in the intro, you did go through our Thought Leader Academy. This was in the the end of 2021 and then graduated in the beginning of 2022. And Ashley, you have actually helped me quite a bit with the copywriting on the sales page for the Thought Leader Academy on the speaking your Brand.com website, And and I know obviously you had kind of an insider's perspective on it because you had gone through that. But I think what your genius is, is that you really get into the shoes and the minds and the hearts of the audience, whoever that audience happens to be, and really think about it from their perspective. What do they need to hear? What do they need to understand in order to make that decision for themselves? The decision to buy or whatever it happens to be? And I cannot tell you how many women I hear from on console calls who say to me, Carol, your sales page spoke to me like, like the words that you use are really things either that I've thought myself or things that maybe they hadn't been able to articulate. They didn't have the right words for, but as soon as they read them on the page, they realized that, oh, this is the problem I'm having, or this is what I want for myself.

Ashleigh Harvey:
It's so powerful. The words you choose to use in your business, they're they're so powerful. And I keep learning all the time about about how to find those words and what works and what doesn't work. But there are there are certain strategies that a lot of, of good copywriters employ to, to get those kinds of reactions from, from people who read a sales page or an email sequence or whatever it may be. So I'm so thrilled. I'm so thrilled that that that you that you get that feedback. That makes me very happy. That's great.

Carol Cox:
And for those of you listening as you you hear myself and Ashley talk about this today in this episode. So this definitely applies to writing, writing on your website, your sales page, your email newsletters, your social media copy. But it also applies to the public speaking that you do presentations and talks. What what is such a core part of our signature Talk Canvas framework is understanding your audience. What are their goals related to kind of your big picture topic that you're presenting on? What are their goals? What challenges are getting in the way that they see. What are those challenges that you see as that expert guide that they don't necessarily see, and how can you help them get more of what they want? Right. Get past those challenges and and having that empathy for them and having and validating where they're at is such a huge part of being an impactful speaker as well as an impactful writer for your brand message and for the work that you do with whomever your clients are in your business and in your industry. So, Ashley, let me ask you this. Thinking about clients you've worked with, a lot of the women that you've spoken to. What do you feel is their biggest challenge when they think about their brand voice, or having an authentic voice, or how to convey themselves to their audiences?

Ashleigh Harvey:
I think a lot of women are just frightened of sounding too much of something, or too little of something. That's kind of been my experience. And so they're either afraid of not sounding professional enough or sounding too brash or too confident or not confident enough. And so it's always it's always seated in this idea of being too much or lacking something, instead of just sitting in what you are and just being that thing and owning that thing. And so I, I try really hard with my clients to get them to sit in their voice as their voice is right at this moment and not not try and be something that it's not. Not try and mimic someone else, or copy someone else, or be too professional or too, you know, professional sounding, if that's not really their vibe. So I try and work with them to just figure out where they are now and sit in that voice now. Because, you know, as we grow as human beings, so do our voices, and your voice will change. It's just the nature of being alive. And so when you really sit in that and you embrace it and you enjoy it like you find like great enjoyment from it, it just I see people flourish. It's unbelievable what can happen.

Carol Cox:
And that that really is the heart of authenticity is sitting with who you are and being okay with that and expressing that in the way that it is. It is you. You're not trying to mimic or be someone else. Because I think a lot of us look at, like the Amy Porterfield's or the Marie Forleo's or whoever the TikTok influencers are today, which I don't know because I don't follow them on TikTok. And we think, well, they're they're successful. Look at these massive audiences that they've built, these businesses that they've grown. So I need to be like them peppy, you know, optimistic, enthusiastic, whatever. And if that's you, yes. Like, obviously we want to be enthusiastic and and passionate about the work that we do. But like how I convey that enthusiasm and passion has to look like Carol and it has to match the audience that I'm attracting, right? Not the audience that necessarily that they're attracting and trying to be like them. Do you hear that also sometimes from the women that you talk to?

Ashleigh Harvey:
Yes. I mean, I'm nodding my head off here. I can see my own head in the in the in the visual in front of me, like doing this. Yes, I, I have even fallen into that trap of, of sort of seeing, you know, Amy Porterfield as someone I follow on social media and I see her stuff and I see the response it gets. But, you know, she she is a very particular kind of person with a very particular kind of audience selling a very particular kind of thing. And we're not all fans like Amy Porterfield has people in the world that are not her fans like, and that's fine. And she will say that to, you know, you know, so it's so it's so important to when you see what someone else is doing. Absolutely. Learn from them and grow from them. And because I totally believe in that, I absolutely believe in infusing your brain with as much information as possible, and then picking out the stuff that works for you and throwing away the rest. And so when it comes to your voice, I just feel like it's so personal, especially when you run your own business. You're an entrepreneur. People are buying what you sell because of who you are. You have to lean into that and be brave and courageous. And and if you're an introvert, be an introvert and say, I'm an introvert and I, I really struggle with this stuff. And you will find so many people out there who go, oh my goodness, so am I. And this is the person I want to work with because you're you're speaking like a human being to another human being. And I just think that is so important in anything you write, and also in the speaking work that you do in your business, you know, that that kind of thing draws people in and it draws the right people in. That's the most important thing.

Carol Cox:
Ashley, I'm going to ask you to describe your brand voice in just a moment. But before we get there, I'm thinking about that. What we were talking about earlier, about how women feel like if, when, when they try to write, either they're they're sounding too much, you know, too brash or too confident or too braggy or or they're lacking something or they're not polished enough or professional enough or whatever, whatever the thing, thoughts are going in their mind. And no surprise, because as women and young girls, we're brought up in socialized to be people pleasers, to make sure that we're you're quote unquote good girls that were that were not ruffling feathers that were doing as we're told. And that works for a lot of us. We get we get good grades in school and we're rewarded for that. And then I know once we get to like mid-career, we realize we kind of look around and think, oh, like, stuff is not really working the way that it should be working. And we talk a lot about the, you know, almost every industry is a male dominated industry, and not because men inherently are bad. I mean, I've had tons of male allies in my career, professors and colleagues.

Carol Cox:
It's not that. But when systems and industries are so kind of myopic and aren't looking at and addressing the needs of everyone, and I feel like as women this is our opportunity to say, well, hold on a minute. Maybe there are, you know, quote unquote best practices in our industry or company that need to be changed. Or maybe there are things that need to have more perspectives, more different types of people at the table. And when we do that, we are ruffling some feathers. There are some people who are not going to like us, but then it's like, well, then what are we? What are we doing here? What is our mission? What are the what are the things we want to change in the world? But it's hard. And that's why I think the work that we do, actually the work that I do in this, in speaking your brand with bringing together women as a community, helps us to support each other. When because it is hard to be the only one, or feeling like you're the only one doing this.

Ashleigh Harvey:
Yeah, yeah, I had a I had a really interesting call with a woman because I'm always I'm on LinkedIn a lot, like I'm super active on LinkedIn and I love I love going into my DMs and actually meeting people, because I find I'm finding LinkedIn to be quite a strange place at the moment and not very personal. So I go into my DMs and I meet people, and I had a call with a woman because we kind of clicked and I just said to her, what do you what do you struggle with the most about writing in your voice? And she said to me, can I swear it's not a bad swear word? She said to me. She said, can I swear I have to get your permission if that's okay. Yes.

Carol Cox:
Oh, yes.

Ashleigh Harvey:
Go ahead. Yes. She said to me. She said to me, I'm worried about all the shit I'm gonna gonna attract. And I was like, oh, that's really interesting because I love attracting shit. I find it one of my best, most favorite things to do anyway. And we had this conversation and I was just reminded because I felt like that in my 20s, like I was so frightened of what people thought of me and I was so frightened at what I said would upset people or attract, you know, people just kind of going, oh, we don't want to, we don't want that in our orbit or whatever. You know, however people respond and I don't know, I don't know if I changed her mind, but I certainly just said to her, you know, these are people you're never going to meet. They're not people you want to work with because they're not into you talking about who you are. And so you know, as much as you can just try and lean into those things that you believe in and the things that you want to talk about. And I think you're the same as me. Like I'm very vocal about my feminism. I'm very vocal about empowering other women. I'm very vocal about saying, I'm a woman and I have a voice, and I want that voice to be heard, and I want to help you find your voice, you know? Um, and so it's hard and it's scary, but no one's going to die, right?

Carol Cox:
Yeah, exactly. And to your point, I was I was thinking that about this idea of feminism, and women are so afraid of it. And I know there's some, you know, people want to put some like, you know, put controversies on it or some people don't like the word. And that's fine. You can use whatever your word that you want. Feminism to me just means men are men and women are equal. And that's like full stop. Like, there's, you know, in any other, uh, details can be worked out later. But every time I talk about my feminist background, I've been a feminist since I learned the word probably in early high school. But I have, again, women who come to me and say, thank you, Carol. Like, I feel like I understand you, your approach in the world, like why you're doing the work that you do because you're willing to talk about this. Otherwise I would just be another public speaking coach. And yes, like I can help you with speaking skills and that's and like, and we're going to help you create your signature talk and understand your ideas and get clarity on them. But there's so much more. We want to we want to help you be that person in the world that you want to be. Be that woman in the world that you want to be. And the skills are kind of the outer part of it, but there's so much more that goes inside.

Ashleigh Harvey:
And it's also about celebrating who you are, right? Like, I think what I learned from you in in the Thought Leader Academy was, I have these stories that I'd never really told about myself and I. I wasn't ashamed of them, but I just I just didn't know that anyone wanted to hear them. And and so when I started incorporating that stuff into not just my speaking, but in my blogs and my emails and my LinkedIn posts and my conversations with people online, I just found people opened up to me more. And because there was something in my story that spoke to them and their story, and it almost gave them permission to be more human, and you just validate your life experiences, the things that have shaped you, the things that have challenged you, the things that have felt really Difficult or hard or painful or wonderful or joyful, whatever it may be, you know, you just validate your experience in the world. And I just think that's so important.

Carol Cox:
Yes, yes. And we learn from each other's stories and we learn, I feel like as the as the person, the woman sharing a story about myself, I, I learn and grow. My audience will hopefully will benefit from it for myself. I know I have developed so much as a person, much as a speaker and a business owner by doing that.

Ashleigh Harvey:
Yeah, absolutely. Absolutely.

Carol Cox:
Okay, Ashley, so let's dive into Brand Voice more specifically. And you had a fun email just a few weeks ago about these nine different types of brand voices that you can be. And we were looking at this before we hit record, and I was like, I think I'm all of them. No, I think I think I'm like half of them. But you know, obviously there's probably elements that we take from a bunch of different ones. But can you tell? Okay. First I want to know how would you describe your brand voice? Not necessarily one of these categories of the nine, but just in general. How would you describe your brand voice? And then let's talk about some of these different types.

Ashleigh Harvey:
So I think my brand voice is quite parental, which does fall into it does fall into the nine. Not that I'm not that I'm like an old fuddy duddy. I think if I'm a parent, like, I'm a I'm the cool, hip parent. I'm the parent that everyone wants to hang out with, right? But I'm also like super strict. Like I can get quite cross. So I sometimes like, I'll post up on LinkedIn and I'm like, listen, if I if you can't, I can't help you. If you can't help yourself, you know, like those, you need to help yourself and then I can help you. So, so like I, I think, I think I sort of have that kind of voice where I kind of, I tell it like it is, but I also want to teach people, and I want to inspire people, and I want to get people excited about writing because I love copywriting so much. And I love, you know, branding and marketing and sales and all of this stuff that a lot of people are scared of. So, yeah, I would say, I would say kind of a parental voice, but, you know, straight talker, straight down the line, I hope I'm, I hope I inspire people, I hope I excite people, and that's kind of the aim. That's that's where I'm aiming.

Carol Cox:
Well, I love your writing. I love your emails. I love your LinkedIn. Listeners, go to the show notes. Please connect with Ashley on LinkedIn and sign up for her email newsletter. You will enjoy. Enjoy it so much. And then I always call you. Can I call you like a tough love parent or a tough love nurturer?

Ashleigh Harvey:
Yeah, I reckon so. Yes, that's what I think. And I swear sometimes I swear a lot actually. Like a lot of F-bombs. Like a lot of F-bombs in my LinkedIn posts and my newsletters. And I think some people don't like that. And that's also okay. You know, so yeah, tough love. Parents with some swearing.

Carol Cox:
Yeah, yeah for sure. I love that. All right. And then so there's there's other ones on here. There's like the eternal optimist. This is the Amy Porterfield Marie Forleo, uh, women, you know, women out there, which again, that's great. Like, they're they have a lot of excitement. They're kind of have this, you know, easy cadence about the language and the the writing that they put out shorter sentences. You can read the copy faster. It's upbeat, which is which is good. They're very encouraging and all of that. And then there's brands. There's like the anti-establishment brand voice. There's the underdog. There's ones that are more like the what's called the friend of the bar, the easygoing voice, which is fun. And then I was trying to figure out which one I was. And there's kind of like these umbrella categories and there's Voices of Authority is one category in the parent, like you are in one of those and the other two in the voices of authority are translator and the voice of God. And the translator makes things simple. So you says you teach your audience in the most basic way possible. And I'd like to think that I'm I'm a good translator because I like frameworks. I like to kind of distill things down and make them hopefully like easy to understand. Obviously doing the podcast for so many years has helped me to do that. But then I was looking at that, and then I was looking at the voice of God brand voice. I'm like, well, I kind of feel like I'm also this because it says this voice type speaks confidently with with very little wavering. Their language is definitive longer cadence, more advanced vocabulary, a more serious tone. So I feel like I also tend to do that, even though, like, obviously I love to laugh and have fun, but I am. I call myself like a serious thinker. Like, I read a lot like, you know, history and non-fiction and think a lot about politics and the world. And so I'm serious in that way. So I don't know. What do you think, Ashley?

Ashleigh Harvey:
I think they can definitely overlap. Like, there's absolutely a world in which these voices overlap. And I think that's what creates the, you know, the intricacy of a voice and, and what differentiates one voice from another. Um, you know, there are loads of brands out there who have the parent brand voice or the translator brand voice or the voice of God brand voice, but it's the overlap and the personality that comes in that differentiates it. So I, I would definitely agree with you. I think there is a I think there is an overlap for you of translator and voice of God, but I also think there is I don't know if I would say eternal optimist, but there's certainly an optimistic sort of like, um, you know, where can we go? What can we do? What goal can you reach? How far can you push yourself and kind of edge in your brand voice as well? Which is which is what I love about your brand voice, because it creates a feeling of possibility and of growth and aspiration, you know, and um, so yeah, that's what I would say about your one for sure.

Carol Cox:
Yeah, I agree, I actually have always called myself an internal optimist, no matter how things may seem in the world, but very different than, say, like an Amy Porterfield. Is that I, I'm an because I'm an introvert. Maybe she is too, I don't know, but I am not a social media person. I have never made an Instagram reel in my life. I have never I will probably never be on TikTok, right? Because it doesn't feel authentic to me. Like that type of, uh, that type of content and channel is not authentic to me. But if but for other people, it works perfectly. Like they love it, like they look forward to it, they enjoy it. So for those of you listening, also think about just because you see someone that is successful, that channel may suit them really well, but find the channel like the medium that works for you. Like I like podcasting because I can have 30 minute, 45 minute conversations and we can go all I don't have to like, figure out how to be fun and perky in 60s.

Ashleigh Harvey:
Totally. And, you know, finding your avenue and the way you want to express yourself is so important. And I, I mean, I, I've thought about starting a podcast many times because they are. So I love listening to podcasts. I just like I can binge podcasts for ages and ages, so they are a really fantastic avenue for deeper thinking, deeper conversations. Yeah, I love your podcast. It's great.

Carol Cox:
Oh well, thank you. And it really has helped me to develop my brand voice because I have to create content all the time. You know, I think that's what you have found, Ashley, with the writing that you do that your email newsletter, is that having this consistent output that you know, that you were doing week in and week out forces you to develop your brand voice. Because number one, you have to think of new topics to talk about, but then you also have to try to make them interesting in a way interesting to the receiver, but also, frankly, interesting to like me. Like I have to figure out how to keep this podcast interesting after over 400 episodes, right?

Ashleigh Harvey:
Yes.

Ashleigh Harvey:
And some days you just don't want to write. Like some days you just do not want to do it. And, you know, I think I think that's also the really important thing about having having it as a practice. So for you, recording this podcast has become a practice for me. Writing my my newsletter every week is a practice and the more you practice something, the better at it you get. And that voice just develops so beautifully and and becomes so full that you don't even have to think about it anymore. It's just there. It's just part of everything you create. And that's why it's so powerful?

Carol Cox:
Yes. And to that point, this is what, for those of you listening, this is what we want for you. We want someone to open up their email inbox and read an email from you, or see a LinkedIn post from you, or hear a presentation from you, or a podcast interview that you've done and say, yes, that sounds exactly like I would expect her to sound like, whether it's in writing or in voice, because as we talked about in the intro, with more and more artificial intelligence content being created, it is easy for people to put out how to expertise content, and there's a use for that. But people want to hear from you. Like what's on your mind, what matters to you, how are you seeing what's going on? And they want to hear that from you in your own brand voice, not from what I call like the generic internet voice.

Ashleigh Harvey:
Yeah, yeah yeah yeah. And it's, you know, it's I think AI is great and it's powerful and it's super helpful and it's helping us to create more and less time, which is which is fantastic. But if you rely on it too much and you don't, you don't continue to hone what it creates for you. Like you don't edit it, you don't shape it, you don't modify. You don't bring your own human brain to the eye brain. You're you're just going to sound like everybody else. And I think what's so interesting to me is that in this world of rapid content creation, it's actually given us more of an opportunity to stand out than ever before, because there's more and more people use AI. It's all going to it's all going to just be quite generic, I'm sorry to say. And the more you keep writing your own stuff and creating your own stuff, the more you'll stand out.

Carol Cox:
Yes, absolutely. So, Ashley, can you tell us a bit, tell us about copywriting or what you would rather call it? Because as we were chatting before we hit record, that people hear copywriting and they think, oh yeah, but I write my own emails. Or, you know, I wrote the homepage of my website. So copywriting, yes, there's writing involved, but it's not really just about writing. So can you tell us more about that?

Ashleigh Harvey:
So copywriting I like to call it sort of a deep, deep persuasion technique where you create something in writing that somebody reads and then they take action on that, but they think they've persuaded themselves to do it. Like that's how persuasive the writing is. So at no point do they think to themselves, this person wants me to do X, or this person wants me to buy from them, or this person wants me to sign up to their email list or whatever it may be. They think they've totally made that decision all on their own. Actually, every single word you've written has guided them to that point. So really for me, it's about deep research. It's about data mining. It's about funnel creation. It's about strategy. It's it's about nurturing an audience to buy. It's it's it's a lot of different components. And the writing part is the smallest, tiniest fragment of it.

Carol Cox:
So now we're going to do our best at persuading you, not selling you on our big announcement that I teased at the top here. So Ashley, as I mentioned, lives in London. I visited London for the first time this past July and I fell in love with the city. I mean, Paris will always have my heart because I studied French history, but I really adored London much more than I thought that I would. So as soon as I got back, I had a zoom call with Ashley because I knew she lives in London. I said, we have to do a retreat together next summer in London. And of course, Ashley was jumping up and down and saying yes, yes, yes, yes, yes, so so excited. So we have already Ashley found the venue. It is beautiful in London, on the Thames. It is. We booked the venue, we are all set to go. So we are doing this June 29th through July 2nd. So we have four days a Sunday, Monday, Tuesday, Wednesday. We encourage you to come at least by that Saturday morning to kind of get adjusted. We have some optional activities that Saturday to fun stuff, walking tours and picnics to do together. And then Sunday through Wednesday. We are going to take really good care of you, not only the workshops and activities on your brand voice, getting that radical clarity on what you do, your unique gifts that you're bringing, who you serve, the change you want to make in the world. So really helping you to develop your brand voice. And then but then also understanding how to fit that in with whatever projects you're working on, whether it's your business, your personal brand, your speaking, your writing, your copywriting, what have you is really helping you to develop that. But we're going to have so much fun doing that by really immersing you in women's history, performing arts, Lots of activities. So, Ashley, tell me, what are you most excited about this experience?

Ashleigh Harvey:
I can't choose one thing that's crazy. I, I think for me, I think for me, it's going to be meeting women who, who believe similar things to me, who want to explore similar things that I want to explore, and helping them through that journey and giving them tools that they can use going forward. I feel like every time, every time I'm in a group of women where we're like just sharing and connecting and growing, it just feels it just feels like possibilities kind of become endless. And I, I just, I want to be able to, to broaden my network and meet new people and share in like a real experience. You know, I feel like this is going to be a real experience in this incredible city where People won't just be learning from me, but I'll be learning from them, and we'll be learning from each other and and really getting to grips with who we are and what we want to do in this life and in this world and who we want to help. And it's just I think that's the most exciting thing for me.

Carol Cox:
Absolutely, I cannot wait. We wish it was next month, but obviously we need time to let you all know about it and to sign up for it as well. So again, it is the very end of June, very first part of July 2025, in London. And you can get all of the details by going to speaking your brand.com/london speaking your brand.com/london. It is limited to 12 women because we want to make sure that everyone has enough time to work with us to really, you know, get the most out of their time together. We're going to have a photographer there for one day, so you can get some really cool brand photos of yourself that you'll be able to use on your website and your social media, and more. So it's really going to be such an incredible immersion for you to really decide, what do you want to do next for yourself? Like, what does that look like in your business, or your speaking, or your career or your writing? What does that look like? How do you want to how do you want to develop yourself? And we're there to help you do it and have a great time along the way.

Ashleigh Harvey:
The best time. The best time in summer in London. Oh my goodness. Yeah. Amazing.

Carol Cox:
And I anticipate we're going to have women from the US, from Canada, probably also from Europe and the UK who are coming. So no matter where you live in the world, Australia, we've had clients all over the world. And so I imagine that they'll want to come. You can come early, do some sightseeing, you know, stay past the the retreat, do some more sightseeing and traveling. It's just a it's a great opportunity to come have something fun for yourself. Get something for your business as well, and meet an incredible group of women along the way. All right, so again, go to speaking your brand.com/london to get all the details and to apply because we want to have a zoom call with you. We want to hear more about what you're most looking forward to doing. Answer all the questions that you have. We're going to have hotel recommendations, the itinerary with all the dates when you should arrive, and all of those details are on the website. So if you and if you have any questions after you go to the website, please reach out and we'll be happy to chat with you. Well, Ashley, thank you so much for coming back on the Speaking Your Brand podcast. It's always a pleasure to talk with you and I can't wait to see you in person in London.

Ashleigh Harvey:
I know, I know, I can't wait. Thank you so much for having me. This has just been just fantastic. Thank you.

Carol Cox:
Until next time. Thanks for listening.

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