Learn How to Craft Your Personal Brand to Attract the Clients, Speaking Engagements, and Visibility Opportunities You Want
Brand voice lies at the heart of powerful communication and compelling thought leadership.
Do any of these sound familiar?
Your personal brand feels a bit all of over the place and you want to tie the pieces together.
You get stuck when creating presentations and content because you're not sure if it's aligning to your personal brand or how to make sure it does.
You're not sure what your brand voice is and how to develop it.
You struggle with knowing what to do for your marketing & visibility that feels good to you and makes an impact.
That's where we come in!
In this hands-on workshop, you'll use our frameworks to define your brand voice and build your personal brand plan.
You do the work in our workshop!
You'll be all set to make sure you have a unique and memorable brand voice and a concrete plan to align and amplify your personal brand.
LIVE Workshop on Zoom
Thursday, May 2, 2024
1-4 pm Eastern
What you want to do:
- find your voice: what makes what you talk about unique
- show up consistently both online and offline so people clearly know what you do
- identify which marketing & visibility channels are the best for you
- develop brand assets to create intellectual property
Who this is ideal for:
- women entrepreneurs & professionals who are speakers or want to do more speaking
- any stage in your business or career
In the age of more & more content (whether human- or AI-created), your personal brand matters more than ever.
Potential clients and event organizers can easily find lots of experts in what you do.
What you want them to realize is your M.E.M.E. is what sets you apart and why they should pick you.
What's your M.E.M.E?
It's your Mission. Expertise. Methodology. Experiences.
You need all 4 pieces for your brand voice.
Simply being an expert isn't enough anymore.
You need your personal brand to be impactful and memorable.
This is what you're going to learn and work on in our Personal Brand & Brand Voice workshop.
What You'll Learn and Do in Our Hands-on Workshop:
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Identify how you want to be seen and positioned in your industry and community
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Understand what makes your voice unique and how to start talking about what matters to you and your audience
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Fill out the Brand Voice CanvasTM and learn how to use it with AI tools like ChatGPT
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Develop the 7 pillars of your personal brand plan
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Practice talking about your brand in small breakout rooms
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Get personalized feedback from us
You Get
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Live Group Zoom Call + Recording
We meet LIVE on Zoom.
Date: Thursday, May 2, 2024
Time: 1-4 pm Eastern / 10 am-1 pm Pacific
We'll be providing training, time for you to work on your brand voice & personal brand plan, and you can ask questions and get feedback.
We'll also send you the recording of the workshop.
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Expert Coaching & Feedback
Benefit from our expert on-the-spot coaching and feedback during the workshop.
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Workbook with Prompts & Examples
You'll receive a PDF workbook with training resources, prompts, and examples.
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Brand Voice CanvasTM
You'll also receive our Brand Voice CanvasTM so you'll always know how to make your presentations and content sound like you and stand out. You'll also learn how to use the Brand Voice CanvasTM with AI tools like ChatGPT so the output sounds more like you (less editing required and better ideation).
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Supportive Community
Be a part of a community of like-minded women entrepreneurs and leaders who want to be of service to their clients and audience.
Get expert training and feedback
Workshop Price = $495
Early Bird Price = $395
What Clients Have Said:
Carol’s process of storytelling is compassionate and smart. With her guidance, I was able to take my story and turn it into a powerful idea worth spreading on the TEDx stage.
We all need people to guide us to our greatness. Carol is one of those people.
— Tammy Lally, TEDx speaker with over 2 million views
Carol and her team have "Speaking Your Brand" down to a delightful science and teach it so well.
If you’re serious about mastering the craft of speaking and storytelling, listen to the podcast, take their workshops, and learn their frameworks."
— Cara Houser, Entrepreneur & Speaker
I realized that my trainings were a bit too “sterile” and I was trying to get a lot of information across to the listeners.
As a result of working with Speaking Your Brand, I’ve learned how to include personal stories into my talks, which I now realize is VERY important.
— Chanta Wilkinson, DEI Consultant, Trainer, and Speaker
From learning and working with Carol and Diane, I've realized the power of sharing my own stories in my presentations.
They helped me to uncover the most important pieces and how to share them in a compelling way.
— Kristen Albert, Ed.D., Leadership Coach, Speaker, and Podcaster
Workshop Agenda
Welcome & Introductions
Define your brand voice using our framework
Write your personal brand plan using our 7 pillars
Practice talking about your brand and get feedback
Think bigger about your personal brand
Meet Your Coaches
Carol Cox is the founder and CEO of Speaking Your Brand® and host of the Speaking Your Brand® podcast.
Carol speaks on thought leadership; women in politics & the public sphere; and values-based communication. During election seasons, she serves as a Democratic political analyst on TV news. Carol was named as one of Orlando's Women of the Year in 2021 and has been featured in Forbes. Carol has a Master's degree in History and lives in Orlando, FL.
Diane Diaz is our lead speaking coach with Speaking Your Brand® and co-facilitates our group programs.
Diane speaks regularly on personal branding, LinkedIn strategy, and women's empowerment. Diane has an extensive background in marketing and branding and is also an Ironman triathlete. Diane has a Master's in Business Administration and lives in Orlando, FL.