Signature Talk
How to Monetize Your Public Speaking with Lead Gen Talks and Paid Gigs with Carol Cox: Podcast Ep. 344
I know you enjoy speaking – AND you want to make sure you’re getting an ROI from it. Your ROI can come from getting paid to speak and/or from getting leads and clients from your presentations. If you don’t consistently get leads from your presentations, there are a few things you can do to…
Read MoreWhy YOU are the Messenger for Your Idea and Audience with Carol Cox: Podcast Ep. 343
I often hear from clients that they feel like their topic isn’t unique, that what they would present on others have already been said. And they’re right: That will always be the case – there are always going to be lots of people out there who do or say something in the same umbrella…
Read MoreI Almost Got Stuck in the Expert Trap: How I Escaped and Delivered My Recent Successful Conference Presentation by Carol Cox: Podcast Ep. 342
I *almost* got stuck in the expert trap when I was creating my recent presentation for MAICON called Maintain Your Brand Voice Through AI Personalization and Storytelling. I had lots of slides filled with examples and case studies. Useful, sure, but not impactful or memorable. I knew it was missing heart and soul. Fortunately, I…
Read MoreUnearthing Your Unique Message: Discovering What Makes You Stand Out with Judy Carlson: Podcast Ep. 341
Raise your hand if you’re used to giving presentations chock full of information, facts, and figures? You are not alone! Many of us get comfortable doing this, probably because that’s how we got started as speakers and presenters. But, your audience doesn’t need to hear tons of facts and figures; they need to understand the…
Read MoreEscaping the Expert Trap: From Academic Presenter to Sought-After Speaker with Teri DeLucca, PhD: Podcast Ep. 338
What does the journey look like to evolve from an expert presenter to a sought-after speaker and thought leader? How can you escape what I call “the expert trap” and make the shift into thought leadership? My guest and Thought Leader Academy graduate, Teri DeLucca, PhD, has done exactly this. I know you’ll be inspired…
Read MoreSharing Your Story as a Catalyst for Transformation with Karen Keene: Podcast Ep. 337
I strongly believe that sharing your story transforms not only your audience, but also yourself. You and your audience discover that you’re not alone and that change is possible. From the consciousness-raising circles of the women’s movement in the 1970s to present-day campaigns for policy and legislative changes, our stories can make a profound…
Read MoreFrom Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World: Podcast Ep. 327
If I take a look at your slide deck or presentation outline and I can’t tell that the content is yours (vs. another speaker on your topic), you’re in danger of being a commodity speaker. Commodity speakers are undifferentiated and interchangeable. It will be harder for you to attract higher-profile speaking engagements, raise your speaking…
Read MoreCreate Compelling Presentations with our Signature Talk Canvas® Framework
Imagine you’ve just received an email from an event organizer and it is your *dream* speaking engagement. You want to create something amazing for this event and this audience. But, the thing is, this talk is in less than a month. How do you feel? Nervous? Maybe a little overwhelmed? Not sure where to start…
Read MoreHow Your Personal Experiences Shape Your Thought Leadership: LinkedIn Live
Thought leadership is more than your expertise. It’s your unique angle and perspective on your area of expertise. Where does this unique angle come from? From your personal experiences that have shaped what you’ve learned and what matters to you. It’s these personal stories that make your thought leadership message and presentations more interesting and…
Read MoreCreating Your Signature Framework for Your Thought Leadership: LinkedIn Live
Having your own framework differentiates you from others – you’re building your thought leadership and intellectual property. Plus, a framework helps your audience to remember you and your content – it also helps you to remember your own content! This applies to lead generation presentations, thought leadership talks, and keynotes – and how you use…
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