Category: Presentations | Page 7 | Speaking Your Brand

The Missing Ingredients in Your Stories [Storytelling Series]: Podcast Ep. 137

We’ve all heard to use stories in our presentations. Stories make our content more interesting and memorable for the audience and can aid in learning. What I’ve seen is that we’re good at providing a *summary* of the story. But, what we’re not doing is *telling* a story. What’s the difference? 5 key ingredients that…

Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]: Podcast Ep. 133

By Carol Cox

When we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation. However, many conferences and groups not explicitly forbid “selling from the stage.” I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares…

Focusing on the Why vs. the How in Your Presentations with Layne Booth [Coaching]: Podcast Ep. 120

By Carol Cox

A question I get a lot is: What content should I include in my lead generation presentations? How much information do I share? To figure this out, start with these two questions: #1 = What are you selling (your program, service, product)? This will help you to determine what content will best align with your…

Deconstructing a Keynote: Writing, Preparation, and Delivery: Podcast Ep. 119

By Carol Cox

In the last episode, I talked about pushing past your speaking plateau – what happens when we get to a certain point in our skillset, it’s a comfortable place, but we’re no longer progressing or challenging ourselves, and I shared some ways you can get past your plateau. That’s where my guest today, Diane Diaz,…

50% 🚺

By Carol Cox

What does 50% represent? Women are 50% of the population (actually 51%, but close enough). Women should be 50% of speakers, including for keynotes and panels. Women should hold 50% of elected offices (equal representation, FTW). Women should hold 50% of C-level positions and board seats (studies show company performance is better with more women…