Podcast

Ideas that come from innovation and creativity seem like they come out of nowhere, a flash of inspiration that hits you all of a sudden. This can certainly happen, but in a business, innovation and creativity can – and should – be harnessed regularly to understand your customers, create new products, and find new market…

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book. My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability. How do…

 When you hear “Maslow’s hierarchy of needs,” does a shape come to mind? How about “sales funnel?” These are both examples of frameworks. Having a framework is a tremendous asset for your business – you can use it for sales conversations, on your website and marketing materials, and of course for your presentations. Frameworks…