Podcast
Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]: Podcast Ep. 202
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What should you be measuring in your business and in your speaking and visibility efforts? There are the obvious metrics: revenue, leads, sales, number of events you speak at. But what else? We can’t forget to measure what we’re doing (or *not* doing and *should* be doing) that will get us to the goals…
Read MoreYear in Review: What Worked, What Didn’t, What’s Next with Carol Cox and Diane Diaz [Goals & Planning Series]: Podcast Ep. 201
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Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilient. In this episode, Diane Diaz and I talk about: The impact COVID had on the business and our plans…
Read MoreLessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox: Podcast Ep. 200
200th episode celebration! After creating 200 podcast episodes over nearly 4 years, I’ve learned a lot. In this episode, I share: The impact podcasting has had on my business How my guest selection process has evolved Things I wished I had done earlier The most popular episodes and why I think they are My favorite…
Read MoreMake Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]: Podcast Ep. 199
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We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seems to have been sidelined. However, data can play a very important role in helping people understand what’s going on and what’s possible. Data can be used to tell stories and to…
Read MoreFind Your Hook for Your Book and Talk with Kelly Notaras [Storytelling Series]: Podcast Ep. 198
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Writing a nonfiction book and having a signature talk go hand in hand: both are a reflection of who you are, what you do, and why you do it. Both your book and your signature talk should have a “hook,” which is your particular angle that answers “why me” and “why now” for your topic.…
Read MoreWhat We Can Learn as Speakers from ‘Hamilton’ with Carol Cox [Storytelling Series]: Podcast Ep. 197
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I admit, I’m a bit obsessed with the musical “Hamilton.” I watched it on Disney+ the July 4th weekend it came out and was instantly transfixed. I knew I would like it, but didn’t realize I was going to love it. Today I’m going to talk about “Hamilton” the play and the production and what…
Read MoreWhy Our Summit Was the Best Virtual Event Experience People Have Had with Carol Cox and Diane Diaz: Podcast Ep. 196
The live virtual summit that we hosted a couple of weeks ago was a smashing success. Attendees told us that it was the best virtual event they’ve ever been to; some even said it was the best event, in person or virtual. And the stats prove it: the average watch time was nearly 3…
Read MoreOur Opening and Closing Speeches from Our Brave. Bold. Beyond. Summit with Carol Cox and Diane Diaz [Storytelling Series]: Podcast Ep. 195
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What an incredible day we had last week for our Brave. Bold. Beyond. live virtual summit! Our speakers truly embodied being brave and bold. There were tears and laughter, mic drops and raised hands. In this episode, you get to hear the audio from my opening keynote and Diane Diaz’s closing speech. (In next week’s…
Read MoreHow to Structure a Movement-Making Speech Using Your Story with Joy Spencer [Storytelling Series] : Podcast Ep. 194
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Why would you want to start a movement when you’re busy with your business? Isn’t a movement for activists and non-profits? Not necessarily. A movement is a group of people coming together to act towards a common cause who share similar values. As a business owner, you can ask: How can I serve people who…
Read MoreFive Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]: Podcast Ep. 193.
![Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]: Podcast Ep. 193 | Speaking Your Brand](https://www.speakingyourbrand.com/wp-content/uploads/2020/10/193-SYB-Solo-BlogPost-150x150.jpg)
You’ve heard by now the power of storytelling in your presentations and thought leadership content. But, do you sometimes feel stuck and uncertain about what *kinds* of stories to share? As we work with our clients on their signature talks, we ask them questions about their past, present, and future, so we can extract the…
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