Marketing
Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic: Podcast Ep. 012
Subscribe to the podcast on Apple Podcasts. How many of us wouldn’t rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.…
Read MoreSocial Media for Speakers and Thought Leaders with Donna Cravotta [Training]: Podcast Ep. 009
Subscribe to the podcast on Apple Podcasts. You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is part coaching – I give Donna feedback on her presentation content and how she should position herself. And then it…
Read MoreDo you know your audience’s tragedy to triumph story?
As I’ve been watching the Rio Olympics, fast forwarding through the commercials to get to the action (sorry, NBC), I found myself rewinding to pause and watch the profiles of key athletes, like swimmers Katie Ledecky and Dana Vollmer and gymnasts Simone Biles and Gabby Douglas. Why? Because it makes the Olympics so much more…
Read MorePublic Speaking: The Most Underutilized Marketing Strategy?
As an entrepreneur or small business owner, especially if you’re just starting out, it can be hard to be heard in the online noise of social media updates, blog posts, and Facebook ads that are constantly competing for your audience’s attention. However, there is a marketing strategy that is underutilized by most entrepreneurs and can…
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