Marketing
Providing Transformation vs. Information with Carol Cox: Podcast Ep. 271
Are you providing transformation or information in your presentations and talks? Whenever I work on a presentation or a keynote or even the agenda for the in-person client retreat we’re holding in April, my default is to think of all the information I want to convey to the audience. You may be the same…
Read MoreUsing a Signature Talk for Lead Generation with Kelley Carlstrom, PharmD: Podcast Ep. 268
What does it look like to create your signature talk and put it out there for the first time? Our guest, Kelley D. Carlstrom, PharmD, did just that a couple of months ago. Kelley recently graduated from our Thought Leader Academy and worked with our lead speaking coach Diane Diaz to create her signature talk…
Read MoreWriting a Book Gives Your Ideas Depth and Longevity with Tiffany Hawk [The Medium is the Message Series]: Podcast Ep. 257
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This is the final episode in the series we’ve been doing called “The Medium is the Message”. In this series, we’ve covered the mediums of podcasting, public speaking, video, TV, email, and social media – what makes each one unique and how to make the most of them. This episode is all about the medium…
Read MoreWhat Your List Wants from Your Emails with Kate Doster [The Medium is the Message Series]: Podcast Ep. 254
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What does the *medium* of email want in order to be the most effective? What do *we* want when we look through our inboxes? The answers surprised me! We’ve heard for years that it’s important to build our email list. Unlike social media platforms, you own your email list and can communicate with the people…
Read MoreUsing Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252
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More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their algorithms. As entrepreneurs, speakers, and content creators, how can we effectively use different types of video formats for thought leadership, brand awareness, and sales? My guest is Stacy Mayer, a Certified…
Read MoreHow to Create Content Using Your Authentic Voice with Ashleigh Rennie: Podcast Ep. 234
The best way to describe this episode is to share what my guest, copywriter Ashleigh Rennie, filled in when she scheduled our podcast interview: “When I was growing up in South Africa, the country was in the darkest days of the Apartheid. It was the 80s. Nelson Mandela had been in jail for twenty years.…
Read MoreAre You an Influencer, an Expert, or a Thought Leader? with Carol Cox: Podcast Ep. 232
What’s the difference between an influencer and a thought leader? And what’s the difference between an expert and a thought leader? Which one you choose will determine the kind of content you create and where (what platforms) you should be spending your time and focus. Most likely, you’re currently in the expert category (which…
Read MoreYou Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice with Carol Cox and Diane Diaz [Finding Your Voice Series]: Podcast Ep. 180
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Have you struggled to figure out what to say, whether it’s on a social media post or in a presentation? Have you stopped yourself from sharing something because you weren’t sure what the reaction would be? Do you feel like there’s something deeper, more meaningful, more impactful you want to say, but you haven’t…
Read MoreHow Public Speaking Built My Businesses: Lessons and Mistakes: Podcast Ep. 155
Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years. You’ll hear the lessons and mistakes I learned, so you can use speaking effectively and strategically as part of your overall marketing strategy, whether you’re newer in your business or years in. Why does public…
Read MorePodcast Pitching and Guesting with Angie Trueblood [Goals & Planning Series]: Podcast Ep. 150
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Do you have being a guest on podcasts as one of your goals for 2020? It’s a fantastic way to reach new audiences, build relationships with podcast hosts, and hone your message. But, there’s definitely a *right* way and a *wrong* way to pitch podcast hosts. As a podcaster, I get email pitches every day.…
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