Marketing
Trends in Public Speaking and Thought Leadership for 2024 with Carol Cox: Podcast Ep. 366
Happy New Year! This is the 6th year in a row I’ve done a trends episode for the start of the year. Trends are like currents or waves of energy that move through our society and affect everything from business and politics and the economy to popular culture and media. As speakers, entrepreneurs, and thought…
Read MoreMarketing Strategies to Land More Speaking Engagements: Free Roundtable
If you’d like to learn marketing strategies you can use to get more speaking engagements, you’re invited to join Speaking Your Brand founder Carol Cox on November 15th for this FREE roundtable. Hosted by the dynamic Monique Bryan (who was on the Speaking Your Brand podcast last year in episode 293), you’re going to get…
Read More7 Elements that Make Great Video Footage for Your Speaker Reel
When event organizers are looking for speakers to book, having video clips of you speaking on your website and social media can make a big difference in them choosing you (and paying you more!). Here are elements that make great video footage (and a great experience for your audience overall): Humor / Laughter Audience Engagement…
Read MoreRegister for our NEW Free Live Training: From Expert to Thought Leader: 3 Key Strategies You Need Now to Set Yourself Apart in Our New AI-Driven World
If you’re like many of us, you like being seen as an expert. But, A.I. is now the expert. It has the answers at its fingertips and can put them together faster than we can think of them. Where does that leave us? Now more than ever it’s time to escape the expert trap that…
Read MoreGetting PR and Media with Cheryl Tan: Podcast Ep. 326
We’re wrapping up our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. This episode is all about getting PR and media, which can be an important element of your visibility. Have you ever seen someone you know featured in a…
Read MoreA Marketing Framework that Feels Good for You and Your Audience with Wendy Kendall: Podcast Ep. 325
We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Two weeks ago, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. Last week, I…
Read MoreCreating Strategic Collaborations with Cara Steinmann: Podcast Ep. 324
We’re continuing our series on how marketing is changing and new approaches you can take to more effectively connect with your audiences and prospective clients. Last week, I kicked off this series on how we’re ditching the traditional hero’s journey framework for marketing and how here at SYB we’re approaching marketing. I knew I had…
Read MoreMarketing Is Changing: Why We’re Ditching the Hero’s Journey with Carol Cox: Podcast Ep. 323
We’re kicking off a new podcast series on how marketing is changing and what to do now. The rise of AI tools means that endless quantities of decent content can be generated at virtually no cost. This is going to impact social media marketing, SEO, and online advertising. As speakers, content creators, marketers, and entrepreneurs,…
Read MoreSign Up for Our Business of Speaking Workshop
Do you find yourself staring at a blank document when writing speaking proposals, struggling to figure out what to include and how to title your talks? Are you not sure what to charge for your presentations and workshops? Do you wonder if you’re undercharging but you don’t know how to negotiate your fee? Would you like to have speaking invitations come to you? This is where…
Read MoreUsing ChatGPT and Image Generators to Enhance Your Content: Podcast Ep. 314
Get ready for a fun episode where I share how I’ve been using A.I. tools like ChatGPT and image generators like Midjourney and DALL-E. You don’t have to be a techie or tech-savvy to start trying them out. The key to thriving in the age of A.I. is to be proactive and adaptable. By embracing…
Read More