Marketing
How to Create Speaker-Reel Footage That Helps You Get Booked
Effective speaker-reel footage should help an event organizer picture you on her stage. It needs to demonstrate more than the fact that you can speak. Strong footage shows your message, delivery, personality, audience connection, and range through moments that were selected and filmed intentionally. This means your filming plan should begin before the camera starts…
Read MoreHow to Turn One Signature Talk into Keynotes, Workshops, Podcasts, and Content
You do not need to create a brand-new presentation every time you speak. You need one strong signature talk with a core message, framework, and stories you can adapt to the audience, the format, and the time available. That doesn’t mean giving the same canned talk everywhere. Audience relevance matters. Your healthcare audience may need…
Read MoreIntegrating Both Thought Leadership and Lead Generation Into One Talk: Carol Cox on the Sales Maven Podcast
Carol Cox was recently a guest on the Sales Maven podcast, hosted by Nikki Rausch, in episode 338.(opens in new tab) Carol and Nikki talk about: Why today’s audiences don’t need more information. They need leadership. The difference between expertise and thought leadership. How to integrate lead generation into a presentation without sounding promotional. Why…
Read MoreWhy Marketing Professionals Need Executive Presence and Storytelling Skills
Marketing professionals are exceptional communicators—or at least that’s what everyone assumes. After all, marketers spend their days crafting messaging, building campaigns, telling brand stories, and persuading customers. So why do so many marketing teams struggle when it’s time to present their own ideas? Over the past year, I’ve had the opportunity to work with corporate…
Read MoreWhy Your Signature Talk Is the Missing Piece of Your Marketing Strategy (And How to Turn Speaking Into Clients)
If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of speaking as something…
Read MoreAI Can Generate Content. It Cannot Generate Perspective.
What You’ll Learn Why so much AI-generated content feels forgettable The difference between content and perspective Why human voice matters more in the age of AI How thought leadership is changing as expertise becomes commoditized Why storytelling, lived experience, and point of view are becoming competitive advantages How leaders and organizations can use AI without…
Read MoreHow Kim Foster Got 1.5M Views on Her YouTube Video (And What It Means for Your Visibility) with Dr. Kim Foster: Podcast Ep. 473
I love when I stumble across someone I know doing something big—and that’s exactly what happened with today’s guest. I spotted one of our Thought Leader Academy grads Kim Foster on YouTube…with a video that had over 1.5 million views. Naturally, I wanted to know how she did it! In this episode, Kim and I…
Read MoreHow to Create a Signature Talk That Builds Your Thought Leadership and Visibility
In a world where AI can generate endless content in seconds, your signature talk matters more than ever. Because audiences are not looking for more information. They are looking for perspective. They are looking for meaning. They are looking for someone who can help them see the world differently. And that’s what a signature talk…
Read MoreThe Become Bookable Framework™: The 3 Rs That Help Speakers Get More Speaking Invitations
You can be an excellent speaker and still struggle to get invited to speak. I see this all the time. Someone has deep expertise. They’ve spent years building their career. They have a meaningful message. They may have even spoken at a few events already. But then they hit a wall: They aren’t getting consistent…
Read MoreHow to Get ChatGPT to Recommend You as a Speaker
You’ve probably Googled yourself before. (I have a very funny story about what happens when people Google my name. 😳) But have you ever asked ChatGPT, Claude, or Perplexity about you? Do you know if you show up if someone is looking for a speaker like you? Just last month, a client got a $30,000 speaking…
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