Business
What Your List Wants from Your Emails with Kate Doster [The Medium is the Message Series]: Podcast Ep. 254
![What Your List Wants from Your Emails with Kate Doster [The Medium is the Message Series]: Podcast Ep. 254 | Speaking Your Brand](https://www.speakingyourbrand.com/wp-content/uploads/2021/12/SYB-254-KateDoster-LinkedIn-1200x630-1-150x150.jpg)
What does the *medium* of email want in order to be the most effective? What do *we* want when we look through our inboxes? The answers surprised me! We’ve heard for years that it’s important to build our email list. Unlike social media platforms, you own your email list and can communicate with the people…
Read MoreUsing Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252
![Using Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252 | Speaking Your Brand](https://www.speakingyourbrand.com/wp-content/uploads/2021/11/252-SYB-StacyMayer-LinkedIn-1200x630-1-150x150.jpg)
More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their algorithms. As entrepreneurs, speakers, and content creators, how can we effectively use different types of video formats for thought leadership, brand awareness, and sales? My guest is Stacy Mayer, a Certified…
Read MoreLessons Learned from 250 Podcast Episodes with Carol Cox [The Medium is the Message Series]: Podcast Ep. 250
We’re celebrating 250 episodes of the Speaking Your Brand podcast! I wanted to take this opportunity to share with you lessons I’ve learned after hosting and creating 250 episodes, including what makes podcasting unique and different from video and writing and how it has impacted my business and thought leadership. This is the first episode…
Read MoreBoost Learning and Engagement in Your Presentations and Programs with Manja Horner: Podcast Ep. 248
Whether you’re presenting at a conference or running a program or course, you want to make sure that your audiences and clients are learning and, more importantly, applying what they learn. My guest is Manja Horner, who has a deep background as a learning experience designer. She now helps entrepreneurs create effective and impactful programs…
Read MoreCreating Your Body of Work by Noticing Who’s Missing with Katrine Marçal: Podcast Ep. 247
When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Marçal, the question wasn’t only “what” is missing, but “who” is missing and what the consequences have been for all of us. Katrine is a bestselling author on women and innovation…
Read MoreAudience Engagement Strategies for In-Person Speaking with Ramona J. Smith: Podcast Ep. 246
We’re continuing our series on in-person speaking with this episode to talk about audience engagement strategies you can use and how you can give your audience an experience. My guest is Ramona J. Smith, who holds the prestigious title of the 2018 World Champion of Public Speaking from Toastmasters, only the 2nd Black woman and…
Read MoreHow to Get Selected as a Speaker by Event Organizers with Sarah Soliman: Podcast Ep. 245
As the speaking season is ramping up (both virtual and in person) and conferences are planning for next year, how can you stand out and get selected as a speaker? Our guest is Sarah Soliman, who’s the founder of Soliman Productions, a full video content firm that produces videos and also manages and executes hybrid…
Read MoreHow We Create a Signature Talk in a VIP Day: Podcast Ep. 243
What is it like to create your signature talk in a day? Can it really be done? What are the results? This episode is the audio from a LinkedIn Live we did recently with two women, Erin Austin and Casey Gromer, who’ve worked with us in VIP Days to create their signature talk. We take…
Read MoreTLA Grads: Evolving from Experts to Thought Leaders: Podcast Ep. 242
How can you evolve from being an expert to a thought leader? What mindset shift needs to happen and what does thought leadership message and content look like? This episode is the audio from a LinkedIn Live we did recently with two of the women who’ve graduated from our Thought Leader Academy, Emily Rogers and…
Read MoreThe Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox: Podcast Ep. 241
You’re an expert in what you do: you have work experience, skills, knowledge, credentials, degrees. You’re well regarded as an expert in your field. You enjoy presenting and training in your area of expertise. Being an expert is great for attracting clients who need your specialized services and for doing workshops and conference breakout…
Read More