Branding
The True Value of Your Personal Brand with Monique Bryan: Podcast Ep. 293
We’re continuing our podcast theme for this quarter on “Wealth” with this episode on the true value of your personal brand. You’ve most likely heard about the importance of understanding your personal brand and how you’re perceived by others. Your personal brand stays with you no matter if you change jobs, businesses, careers, or industries.…
Read MoreCreating Your Body of Work by Noticing Who’s Missing with Katrine Marçal: Podcast Ep. 247
When you think about your thought leadership, one of the questions to consider is: What is missing in your field/industry? For my guest Katrine Marçal, the question wasn’t only “what” is missing, but “who” is missing and what the consequences have been for all of us. Katrine is a bestselling author on women and innovation…
Read MoreWhat’s IN Your Way IS Your Way to Your Thought Leadership with Betsy Jordyn: Podcast Ep. 238
This is an incredibly powerful conversation about owning and telling our story and what it looks like to develop into a thought leader. My guest is Besty Jordyn, who is truly a brand whisperer. She has a magical ability to understand who her clients are at a deep level and help them position their business…
Read MoreHow to Create Content Using Your Authentic Voice with Ashleigh Rennie: Podcast Ep. 234
The best way to describe this episode is to share what my guest, copywriter Ashleigh Rennie, filled in when she scheduled our podcast interview: “When I was growing up in South Africa, the country was in the darkest days of the Apartheid. It was the 80s. Nelson Mandela had been in jail for twenty years.…
Read MoreBuild Your Brand with Consistency and Authenticity with Sydney Cummings: Podcast Ep. 226
Sydney Cummings is a YouTube sensation with over 1.1 million subscribers, which she built organically over the past 3 years by uploading a new workout every day (talk about consistency!) Recently, Sydney gave a TEDx talk called “Resilience: How to Emerge from your Tragedies Stronger”, which was her first (!) experience with public speaking. Sydney…
Read MoreSpeaking Fees, Rebranding, and Niching with Dr. Zoe Shaw: Podcast Ep. 225
“The more you speak, the more you understand yourself and your audience.” I love this quote from my guest Dr. Zoe Shaw. Zoe is a psychotherapist, coach, podcaster, and speaker, whom I have known for the past few years as I’ve seen her speaking career grow. You’ll get a lot out of our conversation! Zoe…
Read MoreUse Public Accountability to Achieve Big Goals with Natalie Sisson: Podcast Ep. 224
When you have a big goal or project you want to achieve, what do you do to keep yourself on track? For me, having external deadlines and public accountability is what gives me the motivation to complete the goal. This is what happened with our first Brave. Bold. Beyond. Live Virtual Summit. I set the…
Read MoreThe 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]: Podcast Ep. 205
I talk quite a bit on this podcast about signature talks – why you should have one and what goes into one. Your signature talk is your foundation for your brand message and story. It showcases who you are, what you do, who you do it for, and why it matters. We’ve worked with our…
Read MoreThe Deep Truths You and Your Brand Need to Say with Rebeca Arbona [Finding Your Voice Series]: Podcast Ep. 179
When my guest said this during our conversation, we both stopped to write it down because it was so good: “You can’t attract the like-minded to you if you don’t speak your mind.” Boom. Mic drop. This is an incredible conversation, one you’re likely to listen to more than once. Why do some brands resonate…
Read MoreDesigning Your Website So It Speaks Your Brand with Melanie (Mel) Richards: Podcast Ep. 121
How does your website impact your speaking opportunities and fees? More than you may think. If you want to be seen as an authority in your field and charge premium rates, as both a speaker and an entrepreneur, your branding needs to reflect that. This includes your website, your marketing materials, your graphics, and your…
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