Posts by Carol Cox
Why Your Signature Talk Is the Missing Piece of Your Marketing Strategy (And How to Turn Speaking Into Clients)
If you’re posting on LinkedIn, sending email newsletters, recording podcast episodes, updating your website, and still wondering why your marketing isn’t creating the opportunities you expected, the missing piece may not be another marketing tactic. It may be your signature talk. Many entrepreneurs, consultants, coaches, executives, physicians, and thought leaders think of speaking as something…
Read MoreThe Difference Between Personal Branding and Thought Leadership
If you’ve ever been told to “build your personal brand,” you’ve probably wondered: Isn’t that the same thing as thought leadership? Not quite. The two are related, but they are not interchangeable. Understanding the difference can dramatically change how you show up, what opportunities come your way, and the impact you have on the people…
Read MoreHow to Develop a Thought Leadership Platform That Creates Influence, Opportunities, and Impact
Most accomplished women don’t have an expertise problem. They have a visibility problem. Not because they aren’t qualified. Not because they don’t have ideas worth sharing. Not because they lack experience. The challenge is that expertise alone rarely creates recognition. You can be incredibly knowledgeable and still struggle to attract speaking engagements, media opportunities, clients,…
Read MoreHow to Become a Thought Leader in the Age of AI
Your voice matters more—not less—when everyone has access to the same tools. AI can write your LinkedIn posts. AI can draft your newsletter. AI can summarize books, generate slide decks, and create endless “content.” And yet… We’re entering a moment where original thinking, clear communication, and human perspective are becoming more valuable—not less. Because when…
Read MoreThe Become Bookable Framework™: The 3 Rs That Help Speakers Get More Speaking Invitations
You can be an excellent speaker and still struggle to get invited to speak. I see this all the time. Someone has deep expertise. They’ve spent years building their career. They have a meaningful message. They may have even spoken at a few events already. But then they hit a wall: They aren’t getting consistent…
Read MoreHow to Get ChatGPT to Recommend You as a Speaker
You’ve probably Googled yourself before. (I have a very funny story about what happens when people Google my name. 😳) But have you ever asked ChatGPT, Claude, or Perplexity about you? Do you know if you show up if someone is looking for a speaker like you? Just last month, a client got a $30,000 speaking…
Read MoreBecome Bookable: NEW Online Workshop for Speakers
if you’ve ever thought, “I’d love to speak more… but how do people actually get invited to speak at conferences and events?”, our new workshop is for you. A lot of speakers assume they just need to pitch themselves more. But the real reason speakers get invited isn’t because they pitch harder; it’s because they’re positioned as bookable.…
Read MoreSpeaking Your Brand Profiled in Orange Appeal Magazine
It was so fun to visit the Orlando Ballet Center for the Businesswomen & Ballet event to celebrate Women’s History Month! Diane Diaz and I are profiled in the March/April issue of Orange Appeal magazine for the work we do to amplify women’s voices and elevate women leaders.
Read MoreCarol Cox Speaker at Orlando Innovation League
I had a great time speaking to the Orlando Innovation League on what I’ve learned as an entrepreneur, from my early days as a tech founder to starting Speaking Your Brand (a very human-to-human business!) to how I’m using AI to innovate. Big thanks to Rajiv Menon for inviting me, to Scott Gingold for sharing…
Read MoreRoundtable: Telling Stories That Actually Connect
Join me for a free roundtable on February 25th about something I think about a lot — how to use real client stories in your marketing (including your signature talks!) in a way that actually connects (and doesn’t feel manufactured or salesy). I’ll be joined by Afton Brazzoni of Scribe National and Steph Sedgwick of Clarity Web Design…
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