Posts by Carol Cox
Defining Your Value Proposition for Marketing with More Heart and Less Hustle with Lisa Princic: Podcast Ep. 012
Subscribe to the podcast on Apple Podcasts. How many of us wouldn’t rather market and grow our businesses with heart rather than hustle? It’s exhausting trying to keep up with every new social media channel and tactic (Facebook Live! Snapchat! Instastories!), much less everything else that goes into running our businesses and working with clients.…
Read MoreCreating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching]: Podcast Ep. 011
Subscribe to the podcast on Apple Podcasts. If you’ve been asked to do a keynote talk at a conference – or one of your goals is to do a keynote – this episode is going to give you a behind-the-scenes look at what it’s really like to prepare and deliver a keynote. Keynotes are meant…
Read MoreIdentifying a Target Market Ready and Eager for What You Offer with Susanna Barkataki [Coaching]: Podcast Ep. 010
Subscribe to the podcast on Apple Podcasts. If you’ve struggled with figuring out who your ideal target market is, what problems and needs they have, and what results you can get for them, this coaching episode is going to show you the process I use with my clients to help them identify this. We know…
Read MoreSocial Media for Speakers and Thought Leaders with Donna Cravotta [Training]: Podcast Ep. 009
Subscribe to the podcast on Apple Podcasts. You are going to get so much out of my conversation with Donna Cravotta, who is a social media expert and founder of Social Pivot PR. This episode is part coaching – I give Donna feedback on her presentation content and how she should position herself. And then it…
Read MoreTopics Worthy of a Keynote with Danielle Liss [Coaching]: Podcast Ep. 008
Subscribe to the podcast on Apple Podcasts. What kind of topics are worthy of a keynote versus a presentation you would do in a workshop or breakout session? How can you position what you offer so that clients see you as a go-to expert rather than a one-time or infrequent purchase? Both of these questions…
Read MoreFinding Your Unique Message to Stand Out with Puja Madan [Coaching]: Podcast Ep. 007
Subscribe to the podcast on Apple Podcasts. How can you set yourself apart from others in your field? What makes your approach different? We all have something that is unique to us, but it’s hard for us to see it in ourselves because we take it for granted – it’s with us all the time,…
Read MoreWhy Your Business Needs Diversity with Leadership Expert Loren Margolis: Podcast Ep. 006
Subscribe to the podcast on Apple Podcasts. Whether you’re an entrepreneur, an executive, or a professional, you’re a leader, especially if you’re speaking in front of groups of people. It’s important to be aware of the diversity (or lack thereof) in our businesses and in our networks – it’s good for us as people and…
Read MoreNiching & Pitching for Business Success with Edie Berg [Coaching]: Podcast Ep. 005
Subscribe to the podcast on Apple Podcasts. It seems counter-intuitive, but it’s true: the narrower the niche for your business (or podcast), the more successful it will be. In this episode, I talk with my guest Edie Berg about her shift in focus from strong women to strong Jewish women, some of her concerns in…
Read MoreAttracting Clients through Speaking & Podcasts with Shelli Warren [Coaching]: Podcast Ep. 004
Subscribe to the podcast on Apple Podcasts. Shelli Warren of SheConnex spent 25 years as an executive leader and trainer at a Fortune 500 company and is now a success coach helping other women launch their own encore careers as entrepreneurs. I met Shelli through the mastermind we’re currently in together and have been so…
Read MoreHow I Created My Podfest Presentation [Pecha Kucha]: Podcast Ep. 003
Subscribe to the podcast on Apple Podcasts. In this episode of the Speaking Your Brand podcast, I’m taking you behind the scenes as I deconstruct the key elements of the presentation I recently gave at Podfest Multimedia Expo, which is a podcasting conference. I’ll do the speech for you (it’s less than 7 minutes) and then I’ll deep…
Read More