Posts by Carol Cox
How to Rock a Panel as a Moderator and Panelist with Natalie Eckdahl: Podcast Ep. 035
Subscribe to the podcast on Apple Podcasts. Moderating a panel, or being on one, can be a great way to increase your visibility at an event or conference. People in the audience see you as an expert and you get to know and network with the other panelists. But, as the moderator if you’re not…
Read MoreInterview with The Sigrun Show 58: How to Create Your Core Message and Deliver a Signature Talk with Carol Cox
In this interview with the Sigrun Show I share how I came up with a framework that can make a presentation attention-grabbing and compelling while providing useful information to the audience. I also share the process to help others discover their core story so they can use it in highlighting their topic. Then I explain…
Read MoreRelationship Selling with Nikki Rausch: Podcast Ep. 034
Subscribe to the podcast on Apple Podcasts. How do you approach selling, whether it’s your product/service or yourself for speaking engagements? Do you schedule time and make it a priority or do you tend to procrastinate on it because you don’t like “sales” and you’re not sure what to do or say? In this mini-training,…
Read MoreHow to Use Interns the Right Way in Your Business with Isabella Johnston: Podcast Ep. 033
Subscribe to the podcast on Apple Podcasts. Ah, interns. The promise of inexpensive (or even free) labor as you’re growing your business, especially when you’re in that hard point between having too much work to do yourself but not having extra revenue to hire someone. But, there’s a catch. Interns come with responsibilities for you…
Read MoreFinding Your Signature Idea and Angle with Adrienne Borgersen [Coaching]: Podcast Ep. 032
![Podcast Ep. 32: [Coaching] Finding Your Signature Idea and Angle with Adrienne Borgersen](https://www.speakingyourbrand.com/wp-content/uploads/2017/08/032-SYB-AndrienneBorgersen-BlogPost-150x150.jpg)
Subscribe to the podcast on Apple Podcasts. Your signature talk needs to be useful, interesting, and relatable to your audience – and it needs to be original and uniquely yours. In this on-air coaching call, my client Adrienne Borgersen and I discuss how we found her angle for her signature talk topic and we go…
Read MoreNarrow Your Niche and Your Offer for Better Results with C S Wurzberger [Coaching]: Podcast Ep. 031
![Podcast Ep. 31: [Coaching] Narrow Your Niche and Your Offer for Better Results with C S Wurzberger](https://www.speakingyourbrand.com/wp-content/uploads/2017/08/031-SYB-CSWurzberger-BlogPost-1-150x150.jpg)
Subscribe to the podcast on Apple Podcasts. Creating your signature talk can lead to clarity and better results not only for your presentations but for your business model, product offers, marketing messaging, and speaking strategy. In this on-air coaching call, I talk with my client C S Wurzberger about how our work together to create…
Read MoreHow to Become a Sought-After, Stand-Out Speaker: Podcast Ep. 030
Subscribe to the podcast on Apple Podcasts. Here’s the problem I see with many of the presentations and workshops I attend: Too much impersonal information and data, not enough personal stories and connection. Or, to put it even more simply: Too much Wikipedia, not enough people. In this episode, I share examples of how you…
Read MoreOnline business and marketing are changing
Online business and marketing are changing. What worked a year ago, much less three years ago, isn’t working now. Social media is crowded with more and more content, making it harder for people to see yours. Ad prices are going up as demand is exceeding supply (there are only so many places in the news…
Read MoreAligning Your Mission with What Your Customers Want with Bruce Friedrich of the Good Food Institute: Podcast Ep. 028
Subscribe to the podcast on Apple Podcasts. As mission-driven entrepreneurs, we’re passionate and certain about the changes we’d like to see to make the world a better place. But, what happens if the people you want to reach aren’t as convinced as you are? You have a couple of options: You can work really hard…
Read MoreBuilding Your Company Brand with Values and Vision with Marci McCue of Flipboard: Podcast Ep. 027
Subscribe to the podcast on Apple Podcasts. How important are values to your company’s brand and culture? For Flipboard, a social news magazine that launched as one of the first breakout iPad apps in 2010 and now has over 100 million monthly active users, it’s been central to their decision making and their success. In…
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