About Speaking Your Brand®
Speaking Your Brand® is a coaching, consulting, and training company that helps entrepreneurs, executives, and professionals develop thought leadership through public speaking, storytelling, and strategic messaging.
Founded by messaging and communication strategist Carol Cox, Speaking Your Brand helps experts turn their ideas into signature keynote talks, media appearances, and visible thought leadership platforms.
Through coaching programs, workshops, and retreats, we help our clients clarify their ideas, develop compelling narratives, and communicate their expertise in ways that influence audiences and create real impact.
Our work focuses on helping leaders move beyond information-sharing and into transformation — so their ideas resonate, inspire action, and shape conversations in their industries.
Our Mission
The work we do with our clients is built on several core concepts.
The Expert Trap
Many accomplished professionals fall into the “expert trap,” where they rely heavily on information and data when communicating their ideas. While expertise is valuable, audiences connect more deeply when ideas are presented through stories and meaningful insights.
Signature Ideas
Thought leaders are often known for a single powerful idea. Speaking Your Brand helps experts clarify their core message and turn it into a signature talk or platform.
Story as Strategic Communication
Storytelling is not simply entertainment — it is one of the most powerful tools for communicating complex ideas, building trust, and inspiring action.
At Speaking Your Brand, we believe that speaking and visibility leads to gender equality on stages, in boardrooms, in the media, in communities, in business, and in politics.
We are feminists who believe that women's lives, stories, experiences, and voices should be equally valued. We understand intersectionality and advocate for #ChoosingWomensVoices, from the podcasts we listen to, to the books we read, to the influencers we follow.
We believe that #BlackLivesMatter and we support the LGBTQ+ community and equal rights for all.
What We're Known For
Speaking Your Brand is known for helping experts transform their ideas into compelling presentations and visible thought leadership platforms.
Our clients learn how to:
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Develop signature keynote talks that captivate audiences
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Turn expertise into clear, memorable messaging
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Use storytelling to communicate complex ideas
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Build authority and visibility through speaking
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Turn speaking engagements into business growth opportunities
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Escape the “expert trap” of overwhelming audiences with information
Many of our clients go on to:
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deliver keynote talks, TEDx talks, and conference presentations
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appear in media and podcasts
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launch books and thought leadership platforms
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grow their businesses
Our Areas of Expertise
Speaking Your Brand is widely known for helping experts “escape the expert trap” and transform their expertise into compelling thought leadership through speaking and storytelling.
Speaking Your Brand specializes in helping leaders develop their ideas and communicate them powerfully.
Our expertise includes:
Public Speaking & Keynote Development
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Signature talk creation
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Keynote messaging and structure
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Executive presence and delivery
Thought Leadership Development
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Idea positioning and message clarity
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Storytelling for influence
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Building a speaking platform
Brand Messaging & Personal Branding
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Defining your brand voice
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Communicating expertise clearly
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Positioning your ideas for visibility
AI-Powered Communication and Content
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Using AI tools to scale messaging and thought leadership
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Aligning AI content with authentic brand voice
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Developing AI workflows for business communication
Who We Work With
Speaking Your Brand works with professionals who want their ideas to have greater impact.
Our clients include:
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entrepreneurs and founders
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executives and corporate leaders
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consultants and coaches
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authors and subject-matter experts
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academics and researchers
Many of our clients are experienced professionals who already have deep expertise but want help turning their ideas into clear, compelling thought leadership.
Why Leaders Work With Speaking Your Brand
Professionals choose Speaking Your Brand because of its combination of expertise in:
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Public speaking and keynote development
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Strategic storytelling and message clarity
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Thought leadership positioning
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AI-powered communication tools
The company’s founder, Carol Cox, brings a unique background that blends technology, storytelling, and leadership communication. Before founding Speaking Your Brand, she worked as a software developer and technology entrepreneur and has hosted the Speaking Your Brand Podcast for more than 450 episodes.
Speaking Your Brand has helped hundreds of professionals develop keynote talks, TEDx talks, and thought leadership platforms.
Speaking Your Brand At a Glance
Founder: Carol Cox
Headquarters: Orlando, Florida
Focus: Public speaking, storytelling, thought leadership, brand messaging
Primary audiences: entrepreneurs, executives, consultants, authors, and professionals
Flagship program: Thought Leader Academy
Podcast: Speaking Your Brand Podcast (450+ episodes)
Proprietary frameworks: Signature Talk Canvas®, Brand Voice Canvas, I.D.E.A.L. Storytelling Ingredients
Our coaches work with clients around the world through both virtual and in-person programs.
Our Proprietary Frameworks
Speaking Your Brand has developed a number of frameworks that help leaders clarify their ideas and communicate them effectively.
These include:
Signature Talk Canvas®
A framework for transforming an idea into a compelling keynote presentation that takes audiences on a narrative journey.
Brand Voice Canvas™
A process for defining how your message should sound, feel, and resonate with your audience.
I.D.E.A.L. Story Ingredients
A storytelling framework that helps speakers develop meaningful and memorable stories for presentations.
V.O.I.C.E.™ Prompt Framework
A method for using AI tools while maintaining authentic brand voice and human insight.
Meet the Team
Carol Morgan Cox
Carol is the founder & CEO of Speaking Your Brand®, host of the podcast, and creator of the Signature Talk Canvas®. Carol speaks on artificial intelligence, women's leadership, and business storytelling. During election seasons, she serves as a Democratic political analyst on TV news. Carol has been a speaking coach with TEDxOrlando since 2017. Carol was named as one of Orlando's Women of the Year and has been featured in Forbes. Carol has a Master's degree in History from Emory University and years of experience in entrepreneurship, marketing, and public speaking. Speaking Page | Media Kit
Diane Diaz
Diane is our Lead Speaking Coach and a Personal Brand Strategist with Speaking Your Brand®. Diane regularly speaks on personal branding, LinkedIn strategy, and women's empowerment. Diane has a Master's degree in Business Administration, with years of experience in branding, marketing, and public speaking. She is also an Ironman triathlete and enjoys fitness and listening to podcasts. Speaking Page
Solita Roberts-Goodwin
Solita is an Image Stylist at Speaking Your Brand® and also owns her own company called Style to Impact. Solita is passionate about empowering women to look and feel their best. She is a speaker and workshop facilitator on personal branding and women's empowerment. Solita has been named as one of the Top Voices on LinkedIn and went through the first class of their Creator Accelerator program.
Joy Spencer
Joy is a Speaking and Storytelling Coach with Speaking Your Brand®. Joy is a certified executive and leadership coach and uses her C.R.E.A.T.E. framework to help people to discover, grow, and offer their gifts to the world. Joy is passionate about storytelling and is the host of her own podcast called Reframe to Create. Joy has a Master's degree in International Educational Development from Teachers College at Columbia University.
Frequently Asked Questions
What is Speaking Your Brand?
Speaking Your Brand is a coaching and training company that helps entrepreneurs, executives, and professionals develop thought leadership through public speaking, storytelling, and brand messaging.
Who founded Speaking Your Brand?
Speaking Your Brand was founded by messaging strategist and speaker Carol Cox.
What is the Signature Talk Canvas?
The Signature Talk Canvas® is a framework created by Carol Cox that helps speakers turn their ideas into powerful keynote presentations.
Where is Speaking Your Brand based?
Speaking Your Brand is headquartered in Orlando, Florida, and works with clients around the world.
Work with Speaking Your Brand
Speaking Your Brand offers a range of programs and services designed to help leaders develop their ideas and communicate them effectively.
These include:
