285-SYB-Speaker-Archetypes.mp3: this mp3 audio file was automatically transcribed by Sonix with the best speech-to-text algorithms. This transcript may contain errors.
Carol Cox:
Learn how to better.
Carol Cox:
Market and sell your speaking by understanding your speaker archetype on this episode of the Speaking Your Brand podcast.
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More and more.
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Women are making.
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An impact by.
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Starting businesses running for office and speaking up.
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For what matters.
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With my background as a TV political analyst.
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Entrepreneur and speaker.
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I interview and coach purpose driven women to shape.
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Their brands.
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Grow their companies, and become recognized as.
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Influencers.
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In their field. This is speaking.
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Your brand.
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Your place.
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To learn how to.
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Persuasively communicate.
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Your.
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Message to your audience. Hi there. Thank you so much for joining me today on the Speaking Your Brand podcast. I’m your host, Carol Cox. What kind of speaker are you? How would you describe your speaking style? I’ve always told our clients that we don’t want to fit you into some type of speaker mold that doesn’t feel natural to you. Perhaps you have an idea of what a speaker is supposed to be like, especially a keynote speaker is supposed to be like. And what often happens is that you feel like you have to be someone that.
Carol Cox:
You’re.
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Not. Instead, I encourage you to take your natural speaking strengths and amplify them. This does also mean adding to your speaking toolkit by taking some of the elements that other speaking styles have and making them your own. I’ve been thinking a lot about this since we held.
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Our in-person.
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Client retreat speaking intensive a few months ago in April. It was so fun to see a variety of speaking.
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Styles from our clients.
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As they practice on our stage and to realize that each one brought something different, something that was natural and authentic to them, and also to see the areas that they wanted to improve. I’ve identified four speaker archetypes that I’m going to talk about in this episode, including what each one has as.
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Their natural strengths.
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Along with areas to develop. If you want to find out what your speaker archetype is, you can take our brand new free quiz as Speaking Your Brand slash quiz. Super easy Speaking Your Brand quiz. It only takes a few minutes to take. There are ten multiple choice questions that are fun questions for.
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You to answer.
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You’re going to discover where you shine as a speaker, along with recommendations on what you can add to your speeches and presentations to make them even better. If you’re like me, you love the tape personality test.
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To better understand yourself.
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The Enneagram Colby.
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Myers Break Disc Strengths Finder. I’ve taken all of.
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Them and it’s nice.
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To have our strengths.
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Validated and it’s really helpful to know what areas we can improve if we want to. That’s why I’ve identified four speaker archetypes. Knowing your archetype will help you to create more impactful and memorable presentations. Market yourself as a speaker, using your strengths, and to take the recommendations based on your archetype so that you can up.
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Level your talks.
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This will impact how audiences experience you as a speaker, how you can wow your audience and leave them wanting more for you, and how can you can leverage your natural abilities.
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For greater success?
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Let me give you the four speaker archetypes and then I’ll go into detail for each one.
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Stellar scholar.
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Fabulous facilitator, spellbinding.
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Storyteller and provocative performer. Of course, they all have alliteration.
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Because, you know, if you’ve been listening to this podcast.
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For a.
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While or if you’ve worked with us that we like alliteration, just makes it easier to.
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Remember.
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I want to go through now. Each of these.
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Four.
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Highlight the strengths for each and the recommendations for.
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Where to add additional.
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Elements. If you want to figure out which of the four speaker archetypes you are. You can guess from listening to the.
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My.
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Descriptions. But really, if you want to make sure that you’re getting not only.
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Your result, but also.
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The recommendations and the podcast playlist that you’ll get for depending on which result that you get, go take the quiz as speaking your.
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Brand quiz. Let me start with the stellar scholar.
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Many of our clients come to us because they are the stellar scholar. We can also call them the expert.
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Presenter This is where I’ve talked.
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About we need to get out of.
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The expert trap. We are experts in what.
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We do in our businesses, with our clients. But when it comes to being speakers, especially keynote speakers, being.
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An expert presenter is no.
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Longer where we need to be. We need to shift into this idea.
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Of thought leadership. As a stellar scholar.
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Your presentations.
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Are.
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Value packed with insights and expertise. You really enjoy digging into the details and you have creating presentations down to in science. You’ve probably been doing.
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It for a while and you have your.
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Slide deck, your your go to slides, maybe you’ll add a few, you’ll rearrange them. But you.
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Know what you’re going to.
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Present when you go especially to say conferences. And when I say you have creating presentations down to a science that even could be.
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Literal.
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We have a good subset of clients who are in the STEM field, so they are physicians, pharmacists, scientists.
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Engineers and so on.
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And you probably fit into this.
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Scholar speaking archetype.
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And with this archetype you have drive and ambition and you’re always looking to improve and.
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Master something.
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New because you’re analytical and logical. You’re really good at identifying connections and.
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Patterns.
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And finding solutions to even difficult problems. And you make things happen. You are a great action taker and implementer because you do enjoy the sense of mastery and becoming excellent at.
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What you’re doing.
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All of that is fantastic. Your audiences.
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Derive a lot.
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Of value from your insights and your.
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Expertise.
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Your big challenge is that sometimes you might be a bit too technical and tactical in your presentations by sticking only to the facts or sticking only.
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To the lessons, or sticking.
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Only to the tangible takeaways for your audience. So what I recommend is incorporating more.
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Personal.
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Stories and.
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Performance aspects.
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Into your speaking so that you can connect with your audience in a deeper way and make your talks even more impactful and memorable. This is how you make the shift.
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From expert presenter to thought leader. You may wonder, Well.
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What are.
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My personal stories.
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Have to do with what I’m sharing with my audience? I do need to.
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Share data.
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And I do need.
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To share these facts.
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And these takeaways with my audience. And yes, you can still do that, but your.
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Personal stories, your journey.
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Of discovery, is going to make.
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Your talks much more.
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Impactful than just sticking to the.
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Quote unquote, facts on their own.
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This is why TEDTalks became so popular is because, yes, they had factual information in them and they may have been based on the speaker’s.
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Research.
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But they very much incorporated that speaker’s.
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Personal journey of discovery into the talk.
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So that’s the stellar scholar.
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Let’s go to.
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Archetype number two, the fabulous facilitator. As a fabulous facilitator, you’re a great teacher.
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And listener and you’re really good.
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At helping people understand concepts.
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And learn from each other.
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You mostly enjoy speaking to smaller groups.
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In a.
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Workshop setting where you can encourage participation and dialogue. Your empathetic.
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Nature.
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Allows you to identify connections among people rather than you being the provider of the solutions. You like to help people find the solutions.
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Together.
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As a facilitator.
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Your natural.
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Strengths and even your developed strengths in this area are very much appreciated when you go do workshops and trainings. However, if you want to make this shift from.
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Expert presenter, expert trainer to thought leader.
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Here are some things that you can think about doing. Your big challenge could be that you’re in so inclined to give the.
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Floor to others.
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That your audience misses out on the opportunity to.
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Learn more about you and to learn more about your own personal stories and personal experiences.
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So similar to.
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The stellar scholar, you.
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Would benefit from sharing.
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More personal.
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Stories in your content. And this could be training content, not just keynote speaking content, but training content as well. We have many of our clients that we work with who do paid trainings for companies and organizations, and we encourage them to put some personal stories into their training content and they are pleasantly.
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Surprised by how well it goes over.
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The other thing you can do as a fabulous facilitator is to.
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Add more of your personal lessons, learn so you have the personal.
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Stories, but also your own insights. Because you’re a facilitator.
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You’re.
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So good at giving that floor to your audience. Your audience may miss out on learning from you directly. So what are those, some of those hard won lessons that you can share with your audience and that’s going to make your presentations and trainings even more impactful and transformational.
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The third.
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Archetype is a spellbinding.
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Storyteller with the first two that I just went through, the stellar scholar and the.
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Fabulous facilitator. I recommend for them to add.
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More storytelling into their presentations and talks.
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As a spellbinding.
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Storyteller. You have that down.
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Your audience is captivated by your stories and they feel a real connection to you. You understand.
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The power of sharing personal.
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Stories and being.
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Vulnerable is how you’ve learned to better understand yourself.
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You see what’s happened to you as a way to share those life lessons and to help your audience realize.
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They’re not alone.
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Your big challenge is that you love sharing stories so much that you may miss out.
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On the.
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Opportunity to provide your audience.
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With your overall thought, leadership.
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Message and a.
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Strong call to action.
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My recommendation is to share your bigger why of what matters to you and the impact you want to make on a bigger scale. This is your.
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Opportunity.
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To.
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Universalize your personal.
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Story and connect it to your big idea.
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The Fourth.
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Archetype is the provocative performer. You are outgoing and charismatic and you love.
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To put on a show.
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The bigger the stage.
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The better your entertainer at heart.
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And you love to incorporate acting, comedy, dancing, singing, props and multimedia into your speeches and presentations. Or if you haven’t yet, you may have wanted to, but you haven’t been sure if it’s appropriate to do so. And I say absolutely it is. Your big challenge, though, is that you love performing so much that you may miss out on the opportunity to provide your audience with.
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Your overall thought leadership.
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Message and a.
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Strong call to action.
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So similar to the fabulous.
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Facilitator.
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Think about sharing your bigger why of what matters to you and the impact you want to make on a bigger scale. And then use your talents to make your message memorable and.
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Actionable through your natural performing.
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Abilities. Of these four archetypes that I.
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Just shared, this Delta scholar.
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Fabulous.
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Facilitator, spellbinding.
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Storyteller.
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And provocative performer.
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Do you have a sense of.
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Which of the four you are.
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Now? You may be wondering if you’re a bit of both, or maybe you are not sure. Say in some settings or one.
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In other settings you’re another.
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That is possible. However, I will say that you most likely gravitate to one of these four naturally.
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As far as.
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Which one do you feel the most comfortable in? Which is your go to style? And if you take our quiz, then you’re going to to know.
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Which of the four results.
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That you get. And when you do that, you’ll also going to get more recommendations and a hand-selected podcast playlist of episodes from the speaking, your brand podcast for you to listen to, to maximise your strengths and for these areas to add to, to improve your presentations and make them that much more impactful and memorable. Again, to take the quiz and it’s entirely free, go to speak in your brand slash quiz again as Speaking Your Brand slash quiz. Now you may be wondering which of these archetypes I am. Which one do I identify the most with? And I would say that.
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For the majority.
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Of my adult career, I have been the.
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Stellar scholar.
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I like information. I definitely have putting.
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Presentations together.
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Down to a science, and I love getting into the details and the insights. However, if I look back to when I was young, say elementary school, middle school, high school age, I really had.
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A lot more of those performance aspects.
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Than that. I completely abandon or just even think about when I got into speaking, because when I got into speaking first it was in the technology space and then more in the business of marketing space. And I just didn’t think about.
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Incorporating performance aspects.
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But now I see how impactful that is and just how much more fun it is for me as a speaker and for the audience, and.
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How much more that what they’re learning.
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Really sticks by integrating some of these performance aspects into it. So it may be the case for you. The speaking style you have now as an adult in your career may be a certain way, but if you think back to when you were younger, maybe some of the things that you naturally did, you may find that one of the other speaking styles is one that you can definitely work on developing and add to your current speaking style. Again, not to be someone that you’re not, but really to amplify it once you take the quiz. I would love to know which speaker archetype you are. You can reply to the email that you’ll.
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Get after you get your result, or.
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You can email me Carol Cox as Speaking Your Brand dot.
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Com.
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Until next time. Thanks for listening.
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