Using Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252
![Using Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252 | Speaking Your Brand](https://www.speakingyourbrand.com/wp-content/uploads/2021/11/252-SYB-StacyMayer-LinkedIn-1200x630-1-1024x538.jpg "Using Video for Thought Leadership, Brand Awareness, and Sales with Stacy Mayer [The Medium is the Message Series]: Podcast Ep. 252 | Speaking Your Brand")
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More and more social media platforms, from Instagram and Pinterest to LinkedIn, are encouraging users to create videos and prioritizing video in their algorithms.
As entrepreneurs, speakers, and content creators, how can we effectively use different types of video formats for thought leadership, brand awareness, and sales?
My guest is Stacy Mayer, a Certified Executive Coach and founder of Executive Ahead of Time, helping women get promoted into the executive suite on their own terms.
I’ve noticed Stacy using video on LinkedIn, so I invited her on the podcast to share what’s been working for her.
Stacy and I talk about:
- The types of videos she creates (length, format, content)
- Finding a way to be both natural and rehearsed (I love the phrase she uses)
- The process Stacy goes through to create and edit the videos
- The results she’s seeing on LinkedIn
- How she’s using video in her sales process and the big impact it’s had
- How she uses video to pitch for speaking engagements
You can watch our interview below:
This is the third episode in our “The Medium is the Message” series.
About My Guest: Stacy Mayer is a Certified Executive Coach, a promotion strategist, a mother, a wife, and the creator and founder of Executive Ahead of Time, helping women get promoted into the executive suite on their own terms. Her vision is to bring more diversity to leadership by empowering women to take ownership of their careers and claim a real voice at the table. She does that through her coaching programs, podcast “Maximize Your Career with Stacy Mayer” and her soon-to-be released book “Promotions Made Easy: A Step-by-Step Guide to the Executive Suite”.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it’s through women’s stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/252
Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/.
Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.
Connect on social:
- Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox
- Stacy Mayer (guest) on LinkedIn = https://www.linkedin.com/in/stacymayer/
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Thank you both for sharing what you’ve learned! This was a fun, interesting, and valuable podcast. I can implement some things right away, and I have a starting point to consider some things to my larger-picture outlook.
I’ll look into Loom. Bonjoro is another video tool I’ve been looking into. It integrates with other apps for things like email marketing and for contact to students as they progress through asynchronous courses (as examples).
With presentations, I agree about Zoom. I used OBS Studio to create a screen window that had both my camera feed and presentation in-one. The customer recorded it and the recording was fine (it was their account). But there were students that had live stream lag issues and fuzzy slides that they couldn’t read (bad result). I’m wondering if mmmhmmm is better with this? I’ve been looking into webinar software for future training sessions, to use instead.
Hi, Dianna,
Thanks for your comment and for listening to the podcast! I’ve heard of Bonjoro, but haven’t used it yet. Thanks for the recommendation!