Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.: Podcast Ep. 156
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What does “being visible” mean?
It means being seen and being in public view.
As entrepreneurs, we want to be seen, so people know what we do and how we can help them.
Visibility strategies, including being a panelist and speaker, posting on LinkedIn, and writing for publications, is what my guest Janice Gassam has successfully done over the past few years (even as an introvert – and we talk about this).
From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, Janice has quickly elevated her visibility.
But, “visible” also means something that’s apparent or obvious (from dictionary.com).
It seems obvious that companies should improve diversity among their employees – and many are working towards this.
But, they have blindspots and tend to be reactive rather than proactive, particularly when it comes to inclusion, leadership, and retention.
Janice works with companies on diversity, inclusion, and equity, so we talk about this important topic too.
About My Guest: Janice Gassam, Ph.D. is a consultant, who created BWG Business Solutions, LLC, to help organizations create environments that are equitable for all employees. Janice facilitates workshops, delivers keynote speeches and “Awareness Talks” to spark important dialogue and develop strategies for more workplace inclusion. She is the host of the Diversity Dinner Dialogue in New York City, which is a free workshop on diversity, equity, and inclusion-related issues that companies and individuals are facing. She is a senior contributing writer for Forbes and a contributing writer for Fast Company. Janice is a TEDx speaker, having delivered a talk on emotional intelligence. Janice has a Ph.D. in Organizational Psychology and she is a professor of Business Management.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/156
Forbes article: “How Carol Cox Is Helping Women Speakers Get Paid What They Deserve”
Connect on LinkedIn:
- Carol Cox = https://www.linkedin.com/in/carolcox
- Diane Diaz = https://www.linkedin/in/dianediaz
- Janice Gassam = https://www.linkedin.com/in/janicegassamphd/
Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin.
Join our Master Your Speaking program at https://www.speakingyourbrand.com/mastery.
Related Podcast Episodes:
- Episode 84: Less Is More: Developing Your Visibility Strategy with Wendy Zanders [Coaching]
- Episode 91: Visibility Works: From Local Speaking to TED.com to a Book with Tammy Lally
- Episode 102: Getting Local Media and Publicity to Expand Your Visibility with Amanda Berlin
- Episode 126: Gain Skills and Visibility By Serving on a Board with Shireen Motara
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